從安防領域看400電(diàn)話(huà)的對于市場的重要性

2018-10-15 21:43

自2003年以來，随着中(zhōng)國電(diàn)信向“綜合信息服務提供商(shāng)”轉型的加快，以及中(zhōng)國電(diàn)信對網絡視頻(pín)監控市場的良好預期，全球眼業務的地位在中(zhōng)國電(diàn)信内部衆多的業務中(zhōng)迅速提升，投資(zī)規模逐年按幾何級數增加，使得中(zhōng)興、華爲、上海貝爾等一(yī)批大(dà)型通訊産品提供商(shāng)迅速介入，使視頻(pín)監控這一(yī)安防業務IT化的速度也大(dà)大(dà)加快，互聯互通也面臨着越來越強大(dà)的競争。

　　　基于安防聯網方式的逐漸普及，安防系統在構建和應用層面不斷擴大(dà)，安防“IT化”成爲趨勢。對于安防企業來說，要延伸産業鏈，向上遊的雲存儲、雲計算擴展，同時向下(xià)遊的終端産品延伸，構建起基于視頻(pín)監控平台的完整
　　通過以上四個杠杆，大(dà)數據對市場占有率、成本控制、投入回報率和用戶體(tǐ)驗都會起到極大(dà)的促進作用。其中(zhōng)，受益較爲明顯的就是零售行業，通過對交易過程、産品使用和購買行爲進行數據化分(fēn)析和挖掘，可以在某些情況下(xià)通過模型模拟來判斷不同變量的情況下(xià)何種方案投入回報最高。根據麥肯錫的估計，如果零售商(shāng)能夠充分(fēn)發揮大(dà)數據的優勢，其營運利潤率就會有年均60%的增長空間，生(shēng)産效率将會實現年均0.5%-1%的增長幅度。
　　雲技術在安防行走越來越寬
　　最近幾年，雲計算幾乎已經成爲當前所有熱門技術的彙集。雲技術在安防行業的應用更是熱度不減，與大(dà)數據起舞于安防領域，而且随着智慧城市建設的深入發展，雲技術在安防行業的應用正在步步深入，巨量安防監控信息的數據存儲與共享需要借助雲這一(yī)平台實現，雲就憑借它自身的優勢在安防領域的地位越發顯赫。
　　　在移動互聯網和智能終端飛速發展的今天，安防的外(wài)延也在不斷擴大(dà)，除了衍生(shēng)出基于移動終端的視頻(pín)監控業務，其營銷模式也正跟随着B2B的大(dà)潮擁抱移動互聯網。
　　随着互聯網以及智能設備如手機、平闆電(diàn)腦的普及，今天的移動互聯網已經成爲炙手可熱的領域，我(wǒ)(wǒ)們看到越來越多個人、服務商(shāng)紛紛嘗試并且挖掘移動互聯網這塊“金礦”，以求得在未來激烈的市場中(zhōng)分(fēn)得一(yī)杯羹。而且，今天的移動互聯網正在成爲技術發展的第三次浪潮，處于探索階段的移動互聯網仍然面臨許多的問題，比如商(shāng)業模式不清晰，技術限制以及成功案例較少的現狀。但我(wǒ)(wǒ)們看到移動互聯未來發展的趨勢已經明确，在移動互聯網新浪潮下(xià)，誰能夠抓住這個機遇，誰将必然會在未來市場中(zhōng)制勝。由此可見，安防是一(yī)位洞悉力極強的智者。
　　從2011年開(kāi)始，安防行業移動端的關注度正在上升。大(dà)家把興趣由原來的PC端、電(diàn)腦上面的訪問，跑到了移動互聯網上面，跑到了手機上面。
　　有機構通過調查百度移動終端APP和PC端網頁中(zhōng)關于“佳都新太公告拟收購天盈隆51%的股份”這條新聞，分(fēn)析顯示在APP上當天多次被轉載、轉發，而在PC端隻有一(yī)條新聞。這麽重要的新聞，大(dà)家都不放(fàng)在PC端的互聯網上，都隻放(fàng)在手機上面，這就是閱讀習慣的轉變，不是大(dà)家不關注安防了，是因爲關注的焦點、關注的方式都放(fàng)在手機上面了，大(dà)家都懶得到PC上看新聞，都放(fàng)在手機APP、微信圈進行多次轉發。這個現象值得我(wǒ)(wǒ)們注意，企業的營銷、傳播方式也正進行着變化，一(yī)定要注意到往移動互聯網遷移。特别是涉足民用安防市場、智能家居市場的企業，必須要關注移動互聯網的發展，與時俱進。
　　作爲這兩年最爲流行的社交工(gōng)具，微信是騰訊公司于2011年推出的一(yī)個爲智能終端提供即時通訊服務的免費(fèi)應用程序，目前有數據統計已經有6億的用戶量。通過微信朋友圈分(fēn)享轉發信息，訂閱公衆号獲取最新資(zī)訊，已經成爲人們生(shēng)活中(zhōng)必不可少的部分(fēn)。目前，基于微信的應用已經有打車(chē)、理财、購物(wù)、支付等方面。試想一(yī)下(xià)，将監控門禁報警做到微信上去(qù)，如果說有訪客來訪，在微信上就可以授權給客人開(kāi)門，這個就是移動安防的應用。這不僅在保障安全的同時提高了便利，也給安防企業帶來了新的商(shāng)業模式。
　　目前來看，許多安防企業已經開(kāi)始在移動端開(kāi)始建造面相最終用戶的APP，這就是環抱移動互聯網的方式之一(yī)
　　在電(diàn)商(shāng)經營上，安防企業也可以選擇與多家電(diàn)商(shāng)進行合作，如淘寶天貓、京東、亞馬遜，并摸索出獨特的營銷方式，即視覺營銷和情感營銷。在競争激烈的市場中(zhōng)必須要做差異化營銷，面對民用安防這一(yī)細分(fēn)市場，安防企業必須經過充分(fēn)的市場調研，在産品、價格、促銷策略等方面進行把握，樹(shù)立鮮明的形象，建立品牌的差異化和個性化核心競争優勢，而不再僅從價格角度去(qù)吸引顧客。
　　400電(diàn)話(huà)代表着現代通訊業的科技水平，已經成爲推動經濟發展不可小(xiǎo)視的力量。通過參與市場競争不斷積累實踐經驗，善于把競争既當成壓力也當成動力，在競争中(zhōng)營造有利于民營企業健康發展的良好環境。
　　企業進入市場，還要在适應基礎上培育自己的市場，不斷開(kāi)拓屬于自己的市場，隻有市場領域被無限擴大(dà)，企業才會有發展的餘地。很多企業通過應用400電(diàn)話(huà)開(kāi)展營銷，爲企業帶來了非常可喜的成果，400打開(kāi)市場營銷這條路非常值得借鑒。中(zhōng)小(xiǎo)企業要敢于參與競争，敢于打破大(dà)企業在市場中(zhōng)的壟斷經營，以自身優勢去(qù)積極改善市場經營的外(wài)邊環境，加快實現自我(wǒ)(wǒ)發展。400電(diàn)話(huà)可以促進企業創立市場品牌、提高産品質量、不斷提高爲市場服務的水平，使企業通過綜合進步以推動社會經濟總體(tǐ)的增長。
　　當400電(diàn)話(huà)以現代通訊的最佳優勢，進入社會各個領域，特别是進入市場營銷，掀起了一(yī)次營銷革命後，衆多企業已率先申請了400電(diàn)話(huà)。在現代不斷變化的市場環境下(xià)，企業創立市場品牌十分(fēn)重要，企業隻有發揮品牌影響、體(tǐ)現經營特色、完善市場服務方可不斷邁上更高的成功階梯。400電(diàn)話(huà) 爲企業聚集起競争新優勢，使企業市場營銷由被動到主動的轉換，赢得的客戶越來越多，市場範圍不斷擴大(dà)。
　　安防IT化新商(shāng)業模式
400電(diàn)話(huà)化解市場營銷難題

Since 2003, with the acceleration of China Telecom's transformation to "Integrated Information Service Provider" and China Telecom's good expectation of the network video surveillance market, the status of global eye business has been rapidly promoted in numerous services within China Telecom, and the investment scale has been increasing year by year in geometric series, which has made ZTE and Huawei. With the rapid intervention of a number of large-scale telecommunication product providers, such as Shanghai Bell, the speed of IT-based video surveillance has been greatly accelerated, and the interconnection and interoperability are also facing increasingly strong competition.

Based on the popularity of security networking mode, security system in the construction and application level continues to expand, security "IT" has become a trend. For security enterprises, to extend the industrial chain, to the upstream cloud storage, cloud computing expansion, while extending to the downstream terminal products, build a complete video monitoring platform.

Through the above four levers, large data on market share, cost control, return on investment and user experience will play a great role in promoting. Among them, the benefit is more obvious in the retail industry, through the transaction process, product use and purchase behavior of data analysis and mining, in some cases through model simulation to determine the different variables in the case of which project investment return is the highest. According to McKinsey's estimates, if retailers can take full advantage of large data, their operating profit margin will have an average of 60% annual growth space, production efficiency will achieve an average of 0.5% - 1% annual growth.

Cloud technology is getting wider and wider in security.

In recent years, cloud computing has almost become a collection of all the current hot technologies. The application of cloud technology in the security industry is even more popular, dancing with large data in the security field, and with the development of intelligent city construction, the application of cloud technology in the security industry is deepening step by step. The advantages in the field of security have become increasingly prominent.

With the rapid development of mobile Internet and smart terminals, security extension is also expanding. In addition to deriving video surveillance services based on mobile terminals, its marketing model is also following the trend of B2B embracing mobile Internet.

With the popularity of the Internet and smart devices such as mobile phones, tablets, today's mobile Internet has become a hot area, we see more and more individuals, service providers have tried to dig the "gold mine" of the mobile Internet, in order to get a share in the future fierce market. Moreover, today's mobile Internet is becoming the third wave of technological development, the mobile Internet in the exploratory stage still faces many problems, such as business model is not clear, technological constraints and less success. But we see that the future development trend of mobile Internet has been clear, in the new wave of mobile Internet, who can seize this opportunity, who will inevitably win in the future market. It can be seen that security is a wise man with strong holes.

Since 2011, the attention of mobile terminals in security industry is increasing. Everyone from the original PC end, computer access, ran to the mobile Internet, ran to the mobile phone.

By investigating Baidu mobile terminal APP and PC web pages on the "Jiadu Xintai announcement to buy 51% of Tianyinglong" this news, analysis shows that APP was repeatedly reprinted and forwarded on the same day, and only one news on the PC side. So important news, we do not put on the PC end of the Internet, are only on the mobile phone, this is the change in reading habits, not everyone does not pay attention to security, because the focus of attention, the way of attention are placed on the mobile phone, we are lazy to get the PC to watch news, are placed in the mobile phone APP, Weixin circle. Multiple forwarding. This phenomenon deserves our attention. The marketing and communication methods of enterprises are also changing. We must pay attention to the migration to the mobile Internet. Especially in the civil security market, smart home market enterprises, we must pay attention to the development of mobile Internet, with the times.

As the most popular social tool in the past two years, Weixin, a free application for instant messaging services for smart terminals launched by Tencent in 2011, currently counts 600 million users. It has become an indispensable part of people's lives to share and forward information through Weixin friends and subscribe to public numbers for the latest information. At present, the application based on WeChat already has the following aspects: taxi, financing, shopping and payment. Imagine that if a visitor visits, you can authorize the visitor to open the door on the Wechat. This is the application of mobile security. This not only improves security while ensuring safety, but also brings new business models to security enterprises.

At present, many security companies have begun to build face-to-face end-user APPs on the mobile side, which is one way to embrace the mobile Internet.

In electronic business, security companies can also choose to cooperate with a number of e-commerce, such as Taobao Tianmao, Jingdong, Amazon, and explore a unique way of marketing, namely visual marketing and emotional marketing. Differentiated marketing must be done in the competitive market. In the face of civil security market, security enterprises must go through full market research, in the product, price, promotion strategy, etc.