2018-10-16 18:01
電(diàn)子商(shāng)務已成爲現在很多企業新的一(yī)種營銷模式，借助網絡的力量來宣傳銷售自己的産品或打造自己的品牌。而如今的電(diàn)子商(shāng)務已經到了酒香也怕巷子深的時刻了，近觀國家這10年互聯網的發展，網絡在中(zhōng)國發展得是如此的迅速，在各個方面都得到了非常巨大(dà)的成績，但是在留住顧客這一(yī)環節成爲許多網絡營銷者的難題，下(xià)面小(xiǎo)編來給大(dà)家梳理關于如何用網絡營銷留住顧客的方法。
第一(yī)、改變網站機構
在傳統超市營銷中(zhōng)有這麽一(yī)句話(huà)，改善一(yī)下(xià)商(shāng)品貨物(wù)的擺設能使銷售額提高50%，對傳統行業來說，貨物(wù)擺設對銷售如此重要，對于網絡營銷來說，網頁上圖片文字的設置就好比商(shāng)店(diàn)貨物(wù)擺設，暢銷網站的網頁總是非常配合恰當，給人一(yī)種舒服感和吸引感。
第二、圖文并“茂”
網絡營銷與傳統營銷最不一(yī)樣的是消費(fèi)者無法在購買的時候接觸到産品，不知(zhī)道産品是怎麽樣，能否勾起消費(fèi)者的購買行爲全憑産品的照片和文字介紹。照片是消費(fèi)者在購買産品的時候唯一(yī)能從觀感上感覺産品的來源，照片的美觀決定了消費(fèi)者購買産品的決定因素，陳亮跨-全球品牌網-媒營銷機構相信，沒有人會原因去(qù)對一(yī)副模糊的産品照片産生(shēng)好感。因此如果中(zhōng)小(xiǎo)企業網站沒有留住顧客，站主可以看一(yī)些是否是産品照片不過美觀。有條件着可以聘請專業的攝影團隊、專業的攝影工(gōng)作室，甚至專業的模特爲産品照片“宣傳造勢”。
千萬不要忽視文字的力量，也千萬不要去(qù)衡量文字的力量。文字的力量有多大(dà)，我(wǒ)(wǒ)們無法知(zhī)曉和猜測，但是我(wǒ)(wǒ)相信人都是沒向往美好的，一(yī)篇精美的文章能吸引無數人崇拜，也能吸引無數人産生(shēng)購買行爲。
第三、建立産品競争優勢
其說說到底，最能留住客戶，影響銷售額的因素就是産品的競争優勢，跟同行競争對手相比，自己的産品有了競争優勢那基本上就能留住客戶了。不管這競争優勢是産品的差異化，還是價格上的優勢，或者物(wù)流、服務等方面的優勢，網站多一(yī)份優勢的存在，顧客就多一(yī)份喜歡的理由，多一(yī)份購買的機會。
第四、加強顧客溝通
網絡媒體(tǐ)與傳統媒體(tǐ)相比，網絡平台與傳統平台相比，其最大(dà)的優勢在于網絡可以直接進行在線溝通，也就是網絡具有互動性的作用。但是很多情況下(xià)，許多網站主隻是把網站作爲一(yī)個展示企業風采和産品的平台，而忽略了網站還是一(yī)個與潛在消費(fèi)者交流的重要溝通紐帶，不管是消費(fèi)者們的消費(fèi)需求、還是購後信息或者其他看法，作爲網站主都應該整理、解答。
第五、爲入侵者設置障礙
商(shāng)業競争越來越激烈，傳統營銷的戰火(huǒ)早就已經燒到了網絡這一(yī)虛拟平台上，同時信息技術使用成本降低，這樣就是企業将面對越來越多的競争對手，這樣使目标客戶有了更多的選擇性，對企業網站如何留住客戶産生(shēng)緻命的傷害，如何擺脫競争對手的騷擾也是企業也是企業網站留住顧客的措施之一(yī)。
企業網站可以提供産品品牌知(zhī)名度、突出品牌宣傳，樹(shù)立整體(tǐ)的企業品牌形象，實現市場滲透率，最終以實現有效阻止競争對手入侵。
英文譯文：
E-commerce has become a new marketing model for many enterprises, with the help of the power of the network to promote and sell their products or create their own brand. Today's e-commerce has arrived at a time when the fragrance of wine is also afraid of the deep alley. Looking closely at the development of the country's Internet in the past 10 years, the network has developed so rapidly in China, and has made great achievements in all aspects. But retaining customers has become a difficult problem for many network marketers. The following is a summary Let's sort out ways to retain customers through Internet marketing.
First, change the website organization.
There is a saying in traditional supermarket marketing that improving the layout of merchandise goods can increase sales by 50%. For traditional industries, the layout of goods is so important to sales. For network marketing, the setting of pictures and words on the web page is like the layout of goods in stores. The webpages of best-selling websites are always very suitable for the purpose of matching. It gives people a sense of comfort and attraction.
Second, graphic and "Mao"
Internet marketing and traditional marketing are the most different is that consumers can not be in contact with the product at the time of purchase, do not know how the product is, whether consumers can evoke the purchase behavior of the product is based on photos and text introduction. Photos are the only source that consumers can feel the product from the look and feel when they buy a product. The beauty of the photos determines the determinants of the product. Chen Liangquan, a global brand network-media marketing agency, believes that no one will have reason to feel good about a blurred product photo. Therefore, if the small and medium-sized website does not retain customers, the owners can see whether some photos of the product is not beautiful. Conditions can hire professional photography team, professional photography studio, and even professional models for the product photo "propaganda momentum."
Never ignore the power of words, nor do you want to measure the power of words. It is impossible to know and guess how powerful words are, but I believe that people do not yearn for good, a beautiful article can attract countless people to adore, but also attract countless people to buy behavior.
The above is a way to retain customers through network marketing.
Third, establish product competitive edge
In the final analysis, the best way to retain customers, the factors affecting sales is the competitive advantage of products, compared with competitors in the same industry, their products have a competitive advantage that basically can retain customers. Whether this competitive advantage is product differentiation, or price advantage, or logistics, services and other advantages, the existence of a site more than one advantage, customers more than one reason to like, more than one chance to buy.
Fourth, enhance customer communication
Compared with traditional media, network platform has the greatest advantage that the network can communicate directly online, that is, the network has an interactive role. However, in many cases, many webmasters only regard websites as a platform to display the elegance and products of enterprises, ignoring that websites are still an important communication link with potential consumers. Whether consumers'consumption needs, or after-purchase information or other views, webmasters should organize and understand websites. Answer.
Fifth, set obstacles for intruders.
Business competition is becoming more and more fierce, the war of traditional marketing has already been burned to the virtual platform of the network, and the cost of information technology use is reduced, so that enterprises will face more and more competitors, so that target customers have more selectivity, how to retain customers on enterprise websites has a fatal injury. How to get rid of the harassment of competitors is also one of the measures for enterprises to retain customers.
Enterprise websites can provide product brand awareness, highlight brand publicity, establish the overall corporate brand image, achieve market penetration, and ultimately effectively prevent competitors from intruding.
