2018-10-16 18:04
SEO優化首先這是一(yī)個動态行業，不像HTML語言就不一(yī)樣，HTML語言你學會了，那就是真的學會了。真的是很多年都沒怎麽變化的。但SEO這玩意兒不一(yī)樣，搜索引擎是随時向前進的，我(wǒ)(wǒ)們SEOer隻能緊緊的跟着，這樣才緻于不落伍，在這個行業生(shēng)存下(xià)來。
SEO個人覺得是一(yī)門特别結合的技術，要懂的東西太多了，因爲圍繞這個技術上下(xià)遊戲的東西太多了。而這些因素對我(wǒ)(wǒ)們網站都是有影響的，比如你的品牌推廣做的好，天天有人搜索你網站的品牌詞來到你的網站。這說明你的站點是有固定用戶群體(tǐ)的，這種網站通常搜索引擎給予的權重是較高的。其實每個網站都應該向品牌站點進軍，隻有這樣的網站未來的發展才會越來越好，不至于被百度降權。而不是看着有些SEO操作人員(yuán)把幾個主關鍵詞做上去(qù)之後成天就無所事事了，殊不知(zhī)把幾個簡單的主關鍵詞做上去(qù)你的網站離(lí)真正的成功還遠着呢?
SEO重要的一(yī)個技術是要懂得營銷，像營銷也是一(yī)個很大(dà)的話(huà)題，也許值得每個人以一(yī)生(shēng)時間來探讨的大(dà)話(huà)題。其實現在營銷對于SEO的影響已經是越來越大(dà)了，由于初會化媒體(tǐ)的出現标志(zhì)着我(wǒ)(wǒ)們已經來到了社交時代。而最近百度分(fēn)享可以統計到各項數據了，相信百度分(fēn)享的各項功能也日趨成熟，随後這些數據就會用于排名中(zhōng)。如果一(yī)個很會做營銷的人就會通過各種渠道提升自己網站的知(zhī)名度，把自己公司營銷出去(qù)，并建立知(zhī)名度美譽度，形成一(yī)個固定的粉絲群。如果你能利用營銷做到這一(yī)點，其實很多東西就水到渠成了。
上圖爲：SEO優化的深層技術
網絡就是把線下(xià)的東西搬到線上了，大(dà)家看微博，那些粉絲多的人還不都是在線下(xià)知(zhī)名度極高。然後一(yī)玩微博大(dà)家就自然成爲他線上的粉絲了，當然這還隻是講到營銷，還有策略類的，我(wǒ)(wǒ)們新站跟老站競争我(wǒ)(wǒ)們有什麽優勢，我(wǒ)(wǒ)們首先得尋找這個行業未被滿足的用戶需求，那些未被這些老網站滿足的用戶需求就是我(wǒ)(wǒ)們這些新站快速崛起的機會。如果我(wǒ)(wǒ)們需要做的這個關鍵詞用戶需求被滿足的很好的時候，這時候我(wǒ)(wǒ)們就需要尋找一(yī)種差異化的競争策略，我(wǒ)(wǒ)們需要提出新的質疑，然後進行新的引導，使那些老網站不再擁有不變的競争力度，隻有通過這種差異化的競争策略，我(wǒ)(wǒ)們才能不斷在競争中(zhōng)取得優勢地位。
思路決定出路，相信大(dà)家對這句話(huà)很熟悉。筆者也是深有感觸，跟大(dà)家講講感觸在哪裏。很多SEOer都覺得自己很苦逼，怎麽别賺的錢那麽多，而自己賺的錢這麽少。難道真的是我(wǒ)(wǒ)比别人技術差多少嗎(ma)?難道真的是别人比我(wǒ)(wǒ)工(gōng)作的時間長嗎(ma)?個人感覺并非是這些，我(wǒ)(wǒ)記得在某次SEO聚會上，有人拿下(xià)一(yī)個訂單上千萬的，提成估計至少十幾萬。人家做的那些關鍵詞根本就競争不激烈嘛，而我(wǒ)(wǒ)做淘寶客把一(yī)個近兩萬指數的詞做到百度首頁，一(yī)個月千把元錢，多大(dà)的差距啊，什麽叫思路大(dà)家看出來了吧。你要找到你這個行業裏流量變現來錢最快最多的是什麽，SEO最具有價值的流量一(yī)定是電(diàn)子商(shāng)務。做SEO你爲什麽沒有賺到錢你想想吧。
SEO是一(yī)門很綜合的行業，我(wǒ)(wǒ)講的是下(xià)遊比較多，因爲下(xià)遊的變化很多，很多東西是值得我(wǒ)(wǒ)們一(yī)生(shēng)去(qù)努力學習的。比如上遊一(yī)些建站方面的知(zhī)識，你花一(yī)年的時間去(qù)學，學會了估計一(yī)輩子也不會忘記的。所以上遊戲這些死技術是不存在什麽變數的，所以沒什麽可說的，而最重要的是下(xià)遊這些不斷變化，不斷前進的新東西才是真正有價值的東西。大(dà)家在做SEO的時間眼光放(fàng)長一(yī)點，再放(fàng)寬一(yī)點，這樣就會看的更全面一(yī)點，别認爲SEO就那麽幾個東西。其實你離(lí)高手還差的遠呢?希望做SEO的朋友永遠保持着一(yī)顆學習的心态。文章内容由口口香石鍋魚原創分(fēn)享，希望大(dà)家對學習SEO有一(yī)個新的認識。
英文譯文：
SEO optimization first is a dynamic industry, unlike HTML, HTML language you learned, that is really learned. It really hasn't changed much in many years. But SEO is not the same thing, search engines are always moving forward, we SEOer can only closely follow, so as not to lag behind, in this industry to survive.
SEO personal feeling is a special combination of technology, to understand too much, because around this technology up and down the game too much. And these factors have an impact on our website, such as your brand promotion is good, everyday someone searches your site brand words come to your site. This means that your site has a fixed user base, which is usually given a higher weight by search engines. Actually every website should march towards the brand site, only such website will be better and better in the future development, not to be downgraded by Baidu. Instead of looking at some SEO operators to do a few main keywords all day after doing nothing, do not know how to do a few simple main keywords on your site is far from the real success?
An important technology of SEO is to understand marketing, like marketing is also a big topic, perhaps worth everyone's lifetime to explore the big topic. In fact, the impact of marketing on SEO has become more and more large, because the emergence of new media symbolizes that we have come to the social era. And recently Baidu can share statistics to the data, I believe Baidu shares the various functions are becoming mature, and then these data will be used in the ranking. If a very good marketing person will be through a variety of channels to enhance the popularity of their website, marketing their company, and establish a reputation, forming a fixed group of fans. If you can make use of marketing to do this, many things will come true.
The above is the deep technology of SEO optimization.
The Internet is to move things off-line to the online, everyone watch the micro-blog, those fans are not all very well-known offline. We have to find the unmet user needs of the industry first. Those unmet user needs of the industry are ours. The opportunity for the rapid rise of new stations. If we need to do this keyword when the user needs are well met, then we need to find a differentiated competition strategy, we need to raise new questions, and then conduct new guidance, so that those old sites no longer have the same level of competition, only through this differentiated competition strategy. Only in this way can we gain an advantage in competition.
The way of thinking determines the way out. I believe you are familiar with this sentence. The author is also deeply moved to tell you where the feeling is. Many SEOer feel that they are very hard pressed to earn so much money and earn so little money. Is it really how much less skilled I am than others? Is it really that people work longer than me? Personally, that's not true. I remember at one SEO party, someone took an order of tens of millions, and the Commission was estimated to be at least a hundred thousand. People do those keywords are not fierce competition at all, and I do Taobao nearly 20,000 index words to Baidu home page, a month a thousand yuan, how big the gap, what is the idea you see it. If you want to find out what is the fastest cash flow in your industry, the most valuable traffic of SEO must be e-commerce. Why don't you make money by doing SEO?
SEO is a very comprehensive industry, I am talking about more downstream, because downstream changes a lot, many things are worth our lifetime to study hard. For example, some upstream station building knowledge, you spend a year to learn, learned to estimate a lifetime will not forget. So there's nothing to say about these dead technologies in the game, and the most important thing is that downstream these constantly changing, constantly advancing new things are really valuable. Everyone in doing SEO time vision a bit longer, a bit more relaxed, so that you will see a bit more comprehensive, do not think that SEO on a few things. In fact, you are far away from the experts? I hope that friends who do SEO will always maintain a learning mentality. The content of this article is shared by the original story of the stone fish, and I hope you will have a new understanding of learning SEO.
